Beginning the process of creating a visual identity was a daunting task. I knew I wanted it to be a strong representation of me and the elements that have shaped, influenced, and inspired me but the question was how to accomplish it in a way that would bring people into my world who have never met me. This is my journey and I have to say that none of this would have been possible without my friend Ryan Malmberg of Finch Design who brought this identity to life.
We begin with a name.
The name Nirav literally means “silent” but the way my mother always described it was by using the analogy of the steady, calm flow of water. This analogy immediately places me on the coast starring into the vast ocean. It’s always been a special place to me…a place I could collect my thoughts. I took Jen, on one of our first few dates, to the coast at midnight where we built a fire and talked until sunrise. The coast is also where I proposed to her. I knew that incorporating the ocean would be important.
If you knew me as a kid, then you also knew there was no absence of imagination. I constantly created whimsical worlds to explore. Some of my favorite movies incorporated elaborate and quirky worlds full of wonder such as the films of Tim Burton. I wanted my visual identity to incorporate some of that sense of wonder.
Next I established more specifically what elements go into what I love to see and capture. I knew there was a few common points to all of my work influenced by experiences in my life so I made a list of those things that I look for, be it conscious or subconsciously: solitude; peace; grace; elegance; adventure; simplicity; creativity; emotion; journey; love; friendship; strength.
We end with a name.
During the process of identifying the focal point for my identity something incredible happened. My son Jonah was born. It all suddenly became very clear… the whale was introduced.
Looking into the background and symbolism of the whale I found ties that fit into the elements and characteristics of my work. For instance, in native american cultures whales are symbolic of creativity. They are also often associated with grace, solitude, adventure, journey, peace, and strength. It seemed we had found the final piece to the puzzle.
So now here we have it. Every time I see this site, it reminds me of the amazing moments and people in my life. This is my fresh start and I’m excited to move forward, grow, and share my experiences and stories with you here.
Speaking of the amazing people in my life…
Thank you to my wife (and best friend) for being so supportive and amazing through this crazy transition. Thank you to all my couples and friends for your love, trust, and support. Thank you to my family for always standing by side no matter what decisions I make and teaching me to appreciate all the incredible things that I have. Thank you Jonah, my little bear, for smiling at me each day and making me a better person. I can only hope I’m half as good of a father as my father is to me.
Music by Yellow Ostrich